Welcome to the Shelf Impact & Brand Enhancement Conference 2006

Tuesday 14th March - Wednesday 15th March 2006

In an increasingly competitive market and already saturated supermarket shelves, there is a growing need for highly innovative and attention-grabbing products. Brand owners have already been looking at emotional design and packaging in order to grab the consumer's attention and to build a stronger relationship with the shopper. But having a thorough understanding of the consumers' needs and more importantly what drives their choices and decisions is becoming crucial part in developing brand enhancement and packaging accordingly. Shelf Impact & Brand Enhancement 2006 will initially provide a thorough analysis of the market and the consumer trends in order to establish why and how global brands and manufacturers can achieve shelf impact and brand enhancement.

However, the industry faces more and more logistical challenges in producing innovative, visually attractive labels and packages. Not only does the packaging design - the products texture, shape and operability - have to be innovative and unique but must be produced at a low enough cost and according to strict environmental policies. Shelf Impact & Brand Enhancement 2006 is an opportunity to learn more about the technological and logistical issues and product innovation challenges faced by major brands, designers and packaging experts. Finally, the conference will not only analyse the effectiveness of Shelf Ready Packaging but will take a close look at the best technologies and how to overcome SRP challenges.