| DAY ONE: TUESDAY 14TH MARCH 2006 |
| 08:30 |
|
Registration and coffee |
| 09:00 |
|
Opening remarks from the Chair |
| UPDATE ON THE GLOBAL MARKET AND CONSUMER TRENDS |
09:10 |
Terry Levin
Creative Director
%FF THE SHELF MARKETING |
The impact of consumer behaviour and understanding its increasing importance on the packaging industry
- It's all about the consumer
- A new experimental economy - a new golden age of consumerism
- An overview of global consumer trends
- Think like a local brand - act like a global brand
|
REGULATORY UPDATE |
| 09:50 |
Heiko Eberhardt
Senior Project Manage, Packaging Development
WELLA GERMANY |
Designing products with the consumer in mind: how to capitalise on people's different lifestyles
- What is the target? Understanding the consumer and who is concerned with product design
- How do you know what the consumer really wants? How do you reach the consumer's lifestyle?
- What is "Multisensoric Product Development"?
- Understanding the importance of product shelf impact and the consumer
|
| 10:30 |
|
Morning refreshments |
| 11:00 |
Satkar Gidda
Sales & Marketing Director
SIEBERT HEAD |
Dancing with consumers
- Communicating with the consumer
- 20:20 examples of future packaging
- How can we do things better?
|
| HOW TO REINFORCE THE LINK BETWEEN BRAND AND PACKAGING |
| 11:40 |
John Noble
Director
BRITISH BRANDS GROUP |
The relationship between brands and packaging; and the potential for deception
- Understanding how to build a strong brand relationship through packaging
- The scope for competitors to use packaging to mislead shoppers
- Analysing how to overcome copycat packaging
- An assessment of the Unfair Commercial Practices Directive and its implications for packaging
|
| 12:20 |
Terry Levin
Creative Director
%FF THE SHELF MARKETING |
Panel Discussion: How big is your logo? Consolidating and enhancing corporate brand value by brand architecture
- How to maintain brand equity through a complete range of products
- Communicating corporate brand values throughout all the lines
- Strategies for growth: how to effectively introduce line extension
- Getting into a position of strength in order to open up in new markets
|
| 13:00 |
|
Lunch |
| 14:30 |
Simon Harrop
Managing Director
THE AROMA COMPANY |
Shelf Impact and the Senses
- How the sense of smell is used to create an emotional engagement between brand and consumer (with a hands-on experiment)
- How to integrate the sense of smell in other forms of brand communication especially on pack
- Why the traditional marketing approach no longer works. Why in-store seems a logical place to promote
- Why the sense of smell is powerful and the hierarchy of the senses
- The link between smell and taste (With a hands-on experiment)
- A look at a typical consumer journey and how smell can be crucial to profit
- A look at the latest technologies to make all this possible (with case studies). Supporting research.
|
| 15:10 |
Steve Kelsey
Innovation Director
PI3 INNOVATION |
The application of structural packaging design principles to intelligent and smart packaging
- How to capture emergent technology and consumer insights within global brand and product development programs
- Consumer and environmentally aware packaging: how to design for the individual consumer
- What consumers want from active packaging: some projections
- How smart packaging can add brand value: creating real brand magic
- How active packaging can increase premium rather than reduce cost
|
| 15:50
|
|
Afternoon refreshments |
| 16:20 |
Christian Saclier
Head of Packaging Innovation & Engineering
NOVARTIS CONSUMER HEALTH |
Matching product innovation with packaging design: a revolutionary approach for Novartis
- Case-study: understanding the need for a better and innovative packaging design
- Assessing the latest innovations used to enhance packaging interface
- Analysing the successes of novel design: what was the impact on the consumer?
- What will we do now? Business-related experiences and future concepts
|
| 17:00 |
|
Closing remarks from the chair |
| 17:10 |
|
Drinks reception – you are invited to join the speakers and sponsors at an informal drinks reception |
|
DAY TWO: WEDNESDSAY 15 TH MARCH 2006 |
| 08:30 |
|
Registration and coffee |
| 09:00 |
|
Opening remarks from the Chair
|
|
A REVIEW OF THE MOST UP-TO-DATE PACKAGING CASE-STUDIES AND METHODOLOGIES |
| 09:10 |
Jon Cowan
Director
DECORATIVE SLEEVES |
Making your products stand out from the crowd - case studies on how shrink sleeve labels have been used to achieve differentiated packaging
- Three food and beverage case studies from the total pack perspective
- Identifying the original brief and understanding the client's needs
- Discussion of how the projects were undertaken according to the brief
- A review of the final outcome and results of the different case studies
|
| 09:50 |
Don Chisholm
Business Direction DOSSIERCREATIVE |
Designing with emotions in mind: how to create engaging and emotionally connecting packaging experiences
- From purchaser to designer: understanding the hidden emotional responses that design evokes
- Innovative design: maximising your design team's creative intelligence
- Analysing the results of good design and its impact on moving products off the shelves
|
| 10:30 |
|
Morning refreshments |
| 11:00 |
Richard Dalgleish
Managing Director
PROCARTON |
Packaging as an advertising medium: extending the benefits of cartons
- Understanding why and how packaging has become an effective advertising tool
- Cartons and shelf impact: what can you do with carton to reach your customer?
- Analysing the impact of shape, textures and print finishes on shelf-impact
|
| 11:40 |
Michael Koch
Sales & Marketing Director
MONDI PACKAGING |
SRP - from supplier to retailer - understanding the drivers, requirements and constraints
- Definition of SRP
- Dynamics of SRP - Drivers, requirements & constraints for:
- Retailer
- Supplier
- Packaging Supplier
- Challenges and implications of SRP (from a packaging supplier view)
- Analysis of key driver to success
- Supplier erecting machinery (short term versus medium/long term)
- Future of SRP - Fashion or Heavy trend?
|
| 12:20 |
Sally Holdstock
Programme Manager -Trading Projects
SAINSBURY'S |
Shelf Ready Packaging in the retail environment: Sainsbury's approach to successful SRP
- SRP principles at Sainsbury'
- Analysing the impact of good and bad SPR technologies
- Case study in store - London Colney
- An outline of Sainsbury's plan beyond 2006 and exploring the impact this has on suppliers
|
| 13:00 |
|
Lunch |
| THE FUTURE OF PACKAGING AND DESIGN |
| 14:30 |
Andy Kirk
Senior Planner
DESIGN BRIDGE |
Marketing to segments or marketing to benefits? How can brand managers define the most effective strategy?
- Major studies show that different cultures have different lifestyle segments - how can you develop strategies to gain access to your target audience?
- Understanding your product and the market: what benefits does it deliver? Which type of consumer is seeking which type of benefit bundle?
- Communicating to segments or bundling benefits to appeal to a broader audience - case examples
- Intelligent channel planning to define the role of the various elements of the marketing mix?
|
| 15:10 |
Dr Paul Butler
Smart Packaging Consultant and Department of Materials
UNIVERSITY OF OXFORD |
Packaging in 2010: sorting out communication & utility at the consumer/packaging interface
- The problems with today's packaging in light of future societal/demographic pressures
- Developments in smart materials/systems and smart packaging to meet these future demands
- Opportunities to communicate better
- Opportunities to improve the consumer interface
- Opportunities for brands to story-tell more effectively
|
| 15:50 |
|
Closing remarks from the Chair & Champagne prize draw |
| 16:00 |
|
End of conference |
